Economic Dimension and Governance Dimension

Economic Performance

As a leading asset management company in Thailand, BAM specializes in the acquisition and management of non-performing loans, serving as a vital bridge between debtors and financial institutions. This expertise in resolving non-performing loans (NPLs) and managing non-performing assets (NPAs) plays a crucial role in strengthening Thailand's financial sector and overall economic stability. The Company is dedicated to revitalizing distressed assets and restoring their economic value, creating positive outcomes for all stakeholders. This commitment is embodied in the company's vision: "To be the leading organization in the revival of assets to drive Thai economy and society towards sustainable growth"

Strategic Aims and Performance

Strategic aims 2025

Total Annual Collection Target: 
16,000 Million Baht

Non-Performing Assets (NPAs) Sales Target: 
8,000 Million Baht

Renovation Collection Target: 
470 properties valued at 210 million baht

Non-Performing Loans (NPLs) Collection Target: 
8,000 Million Baht

Proceeds from Auction Sales Collection Target: 
2,500 million baht

Performance 2025

The total actual collection amounted to 
15,161.49 Million Baht representing 94.76% of the set target. The breakdown by category is as follows

The actual NPA collection amounted to 
6,531.45 Million Baht achieving 81.64% of the target.

The actual Renovation Results collection amounted to 
392 properties valued at 177.94 million baht

The actual NPL collection reached 
8,630.04 Million Baht achieving 107.88% of the target.

The actual from Auction Sales collection amounted to 
3,132.62 million baht

Cumulative Economic Value Performance

Operational and Management Framework

The Company has established comprehensive strategies to navigate the dynamic economic landscape, prioritizing management excellence and sustainable value creation for shareholders. These strategies are executed through four key pillars: Organizational Transformation, Human Capital Excellence, Portfolio Enhancement, and Revenue Optimization.

The Company has implemented a comprehensive restructuring of its business units (Front Office) integrating the Asset Development Division and Property Sales Divisions 1 and 2 to consolidate the management of NPLs, NPAs, and legal matters. This integration streamlines operations, eliminates bottlenecks, and enhances overall organizational efficiency. A Strategy and Business Development Division will be responsible for developing current and future business. This restructuring will also develop employee potential by providing multi-skills training and enhancing career paths, allowing employees and managers at all levels to advance their careers. This restructuring will also develop employee potential by providing multi-skills training and enhancing career paths, allowing employees and managers at all levels to advance their careers.

Furthermore, the Company has adopted a Flat Organization structure by shortening the chain of command and decentralizing decision-making. Authority and responsibilities are delegated to senior executives under a C-Level Management framework, ensuring clear performance targets within each division while fostering collaboration across functions. This structure empowers executives to take on strategic and integrative leadership roles in managing business units and driving cross-functional initiatives. It also enables them to play a key role in advancing strategic plans that support business expansion, the development of new products and services (New Business), and the Company’s long-term vision, mission, and key objectives. All of these efforts align with the company's commitment to sustainable growth, guided by the principles of Environmental, Social, and Governance (ESG).

The Company is committed to enhancing workforce readiness and developing employees' adaptability to align with evolving business directions and objectives. This includes continuous adaptation to technological advancements, shifting consumer behaviors, and aggressive competition. To ensure employees possess the necessary knowledge and skills to respond effectively to these dynamic changes, the company implements various training and development initiatives, including:

  • Education
              To enhance knowledge and professional skills, the Company has established policies to support employees in pursuing higher education in fields relevant to its business operations. This includes providing 20 domestic scholarships and 2 international scholarships per year for employees to pursue master’s degrees. Additionally, the Company extends its commitment to talent development by offering 10 domestic scholarships and 2 international scholarships per year to external candidates seeking master’s degrees. This initiative aims to attract high-potential individuals, develop a strong talent pipeline, and cultivate future professionals who can contribute to the Company’s growth and long-term organizational development.
     
  • Knowledge and Skill Development
              The Company has developed a structured seminar and training plan aligned with its business operations to ensure continuous and appropriate professional development for all employees. This initiative equips the workforce with the necessary skills to thrive in the digital era by addressing skill gaps, strengthening competencies, and enhancing expertise across all functions and levels. The training programs cater to employees in business and support functions, ranging from staff-level personnel to managers, executives, and designated successors. This approach fosters career growth, professional advancement, and leadership development, enabling employees to perform their roles effectively and contribute to the company’s strategic objectives. Additionally, the company ensures compliance with all legally mandated training programs through both internal and external training sessions, including corporate training initiatives. In response to the COVID-19 pandemic, the company has transitioned to an online training model, ensuring uninterrupted learning opportunities and continuous employee development in an increasingly digital environment.

The Company actively builds strategic partnerships to monitor and pursue asset acquisition opportunities from domestic financial institutions that regularly offer non-performing loans (NPLs) and non-performing assets  (NPAs) for sale. This initiative aims to expand the Company’s asset base sustainably, ensuring long-term growth. The pace of asset expansion is subject to market conditions, asset availability, and pricing suitability. Under normal circumstances, the Company anticipates that financial institutions will continue to release NPLs and NPAs into the market due to various factors, including regulatory requirements set by the Bank of Thailand (BOT) regarding the holding period of non-performing assets.

The Company is focused on maximizing cash inflows through the proactive management of non-performing loans (NPLs). This strategy involves creating opportunities and expediting debt restructuring negotiations to reach the most feasible and mutually beneficial agreements for all parties. These efforts are facilitated through various debtor assistance programs designed to support loan settlements efficiently. Additionally, the Company accelerates debtor engagement and auction processes by expediting auction announcements for collateral assets, fast-tracking financial statement preparations for asset liquidation, and collaborating with the Legal Execution Department to organize public assets auctions.

The Company continuously implements sales promotion activities to drive purchase offers and stimulate asset sales. These efforts include booth exhibitions, marketing campaigns, and special pricing strategies to attract potential buyers. Additionally, the Company ensures that assets are renovated and ready for sale, facilitates sales to individual investors, and expands the customer base for installment purchases. Beyond direct sales, the Company actively seeks alternative revenue opportunities, such as leasing non-performing assets (NPAs) and diversifying business models.

Mechanism for Comparing Performance and Strategic Aims
          The Company places strong emphasis on monitoring and evaluating operational performance to ensure alignment with its strategic objectives. Performance results are reported, respectively, to the Management Committee, Executive Committee, and Board of Directors on a quarterly basis. Performance results are reported, respectively, to the Management Committee, Executive Committee, and Board of Directors on a quarterly basis. Additionally, financial performance is regularly reported to the Asset and Liability Management Committee (ALCO) to support effective financial oversight. The Company also provides enterprise risk status reports to the Risk Oversight Committee and Board of Directors, ensuring that key risk factors are managed proactively. These reporting mechanisms serve as critical tools for guiding decision-making and ensuring that operational outcomes remain in line with corporate goals.

Lessons Learned in Enhancing Economic Operations
          As society rapidly transitions into the digital era, consumer behavior has shifted significantly toward online services due to the convenience of conducting transactions anytime, anywhere. In response, the Company has proactively enhanced its multi-channel service offerings to better serve customers and adapt to evolving market trends. Key initiatives include online property reservations via the BAM website, debt payments through QR code scanning, and virtual property viewings via BAM Virtual Store. These digital solutions improve accessibility, enhance customer experience.

Key Activities / Projects

BAM Partners with SENA Group to Expand the NPL/NPA Management Business

The Company has partnered with SENA Group, a leading real estate developer in Thailand, and T&T Asset Management, a SENA Group subsidiary, to strengthen collaboration in NPL and NPA management. This strategic alliance aims to expand business opportunities, enhance revenue generation, and drive sustainable growth.  Under the initial scope of cooperation, SENA Group will evaluate and select various NPAs from the Company, including investment properties, project-based assets for redevelopment, and vacant land for residential construction through joint ventures. In the NPL segment, SENA Group will consider acquiring secured debt portfolios backed by real estate projects for further management. SENA has also expressed interest in acquiring specific NPA properties or secured assets (on a voluntary basis) within designated zones that align with its project expansion plans. Additionally, the partnership includes initiatives to support debt resolution by allowing BAM debtors to settle their outstanding loans by transferring collateral. As an alternative, debtors will have the option to lease or purchase smaller housing units and condominiums from SENA Group, providing them with a viable financial solution.

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BAM Partners with Thailand Post to Enhance Nationwide Asset Management

The Company has joined forces with Thailand Post, a leading provider of postal and logistics services with extensive expertise and nationwide reach, to enhance the management and oversight of non-performing assets (NPAs) across the country. Under this collaboration, Thailand Post will provide property inspection, monitoring, and condition assessment services for the company’s assets nationwide. Additionally, Thailand Post will support marketing, public relations, and sales promotion activities through its diverse online and offline platforms, ensuring broader reach and effective engagement with target customers.

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BAM Partners with Bangkok Bank and UOB to Facilitate Property Financing

The Company has collaborated with Bangkok Bank Public Company Limited and United Overseas Bank (UOB) Public Company Limited to offer special financing solutions for customers purchasing non-performing assets (NPAs) from BAM. Under this partnership, customers will benefit from high loan limits, low monthly installments, and waived property appraisal fees, along with special interest rates. This initiative aims to enhance accessibility to affordable financing options, making it easier for prospective buyers to own residential properties and supporting the broader goal of increasing homeownership among Thai citizens.

BAM Partners with Government Housing Bank (GHB) for the “GHB Big Family” Program

BAM has partnered with Government Housing Bank (GHB) to provide special home loan support for customers purchasing non-performing assets (NPAs) from BAM. Under this initiative, GHB offers home loans with special interest rates for buyers interested in residential properties, including land with buildings and condominium units listed on www.ghbankbigfamily.com, GHB’s online platform. This collaboration enhances online visibility and diversifies sales channels.

BAM Partners with Dohome to Offer Special Promotions for Homeownership: “BAM Home: Complete for Every Lifestyle”

In celebration of its 25th anniversary, BAM has partnered with Dohome to support homeownership in Thailand by offering exclusive promotions for customers purchasing BAM properties. The campaign, “BAM Home: Complete for Every Lifestyle,” features a special selection of over 5,000 residential properties, including houses, townhouses, condominiums, and commercial buildings, available at competitive prices through www.bam.co.th As part of the initiative: “Hot Deals, Best Prices, plus Big 3-Tiers Welcome Pack from Dohome. Dohome: Complete Your Dream Home in Every Style”, buyers will receive a Welcome Pack from Dohome, which includes three exclusive benefits: special home improvement and renovation services, a 5% discount on renovation work with Dohome’s contractor service, and an option to purchase home furnishings at special rates with a 10-month installment plan.

BAM Partners with Beaverman Co., Ltd.

BAM has partnered with Beaverman to enhance services for customers purchasing non-performing assets (NPAs) from BAM. Under this collaboration, Beaverman provides a comprehensive platform for renovation and construction services, offering expert consultation free of charge. Through Beaverman’s platform, customers gain access to a network of contractors and homebuilders for design, expansion, renovation, and new construction projects that meet architectural, engineering, and legal standards. Additionally, Beaverman facilitates a competitive bidding system, ensuring customers receive the best price and terms for their renovation projects. As part of this initiative, Beaverman offers starting renovation rates from 3,900 baht per square meter, along with free blueprint drafting, site surveys, and Bill of Quantities (BOQ) assessments for selected properties.

Future Operational Guidelines

01

The Company aims to accelerate the number of customers engaging in debt restructuring and NPA purchases through installment payments to ensure a stable and sustainable collection stream. This includes collaborations with business partners and stakeholders in various forms. Additionally, the Company is exploring and developing new business opportunities by leveraging strategic partnerships to diversify and expand its business operations.

02

The Company will integrate advanced technology and digital strategies into its business operations and workflows to enhance efficiency and agility. This initiative will enable the Company to respond swiftly to customer needs.