Community Engagement

Building Good Relationships with the Community

        BAM places strong emphasis on supporting communities and all stakeholder groups, both in areas surrounding the Company's offices and assets, as well as across regions nationwide. The Company continuously promotes, supports, and participates in activities that contribute to enhancing community quality of life and overall well-being. These efforts aim not only to foster a better living environment, but also to build stable, long-term, and sustainable relationships between the Company and local communities.
        BAM recognizes that sustainable community development requires collaboration among all relevant parties. Accordingly, the Company works in coordination with external organizations, alliance organizations and business partner networks to strengthen community capacity for self-reliance and long-term development. Throughout its operations, the Company carefully considers potential impacts on communities and adheres to the principle of respect for human rights. Through this approach, BAM seeks to create balanced business value by integrating economic growth with social responsibility, in alignment with the Company's vision: "To be the anchor organization in the revival of assets to drive the Thai economy and society towards sustainable growth."
 

Operational Objectives and Performance

Operational Objectives

Home & Hope Project: Develop and deliver five housing units for underprivileged households.

Public Health Support: Provide medical equipment to 10 healthcare facilities across Bangkok and regional areas, establish a dental clinic at Sikhio Hospital, and support construction of a mortuary building at Luang Pho Koon Parisuttho Hospital.

Educational Support: Achieve distribution of 50 educational scholarships to students. 

Performance

The Home & Hope Project was implemented to support housing development for disadvantaged groups, with five housing units completed.

\Medical equipment was donated to eight hospitals, along with financial contributions for the construction of dental service facilities and two mortuary buildings

A total of 50 scholarships were awarded to support youth and individuals from underprivileged backgrounds.

Management Approach

Community Engagement and Social Development towards Sustainable Growth

        BAM conducts its business with responsibility towards communities, society, and the environment, together with adherence to good corporate governance principles. The Company remains committed to social, community, and environmental responsibility alongside sound governance practices in all aspects of its operations. These efforts encompass both activities directly integrated into business processes (CSR-in-Process) and initiatives that support or assist society beyond core business operations (CSR-after-Process), with the objective of creating balanced value for all stakeholder groups. 
        This approach demonstrates BAM's commitment to advancing social development across multiple dimensions, while promoting collaboration with relevant agencies and networks to enhance community well-being and quality of life. Through the implementation of meaningful projects and activities, the Company contributes to tangible social benefits and supports the achievement of sustainable development objectives at both national and global levels, in alignment with the United Nations Sustainable Development Goals (SDGs).
        Furthermore, BAM recognizes the importance of strengthening the nation's foundational development. Accordingly, it supports, promotes, and provides opportunities across various social dimensions to enable individuals and communities to develop and reach their full potential, in alignment with the Company's vision to drive sustainable economic and social growth.
 

Key Activities / Projects: Education

Scholarship Program (18th Consecutive Year)

BAM is committed to developing the potential of Thai children and youth who demonstrate strong academic performance, exemplary behavior, and dedication to learning but face financial constraints. Through the continuous implementation of its scholarship program, the Company aims to promote equal access to education and create long-term learning opportunities.
In 2025, BAM continued to provide educational support to students at various levels to promote educational opportunities on an ongoing basis. A total of 40 scholarships were awarded to secondary school students across eight schools, with five scholarships per school, each valued at THB 5,000. In addition, 10 scholarships were granted to undergraduate students from universities located in the Eastern region, each valued at THB 20,000. Moreover, the Company initiated a graduate-level scholarship program (Master's degree) for both domestic and overseas studies to support advanced education. The program also provides opportunities for scholarship recipients who have completed their studies to apply for employment with the Company, enabling them to develop their potential and grow sustainably together with the organization.
 

4th Sustainable Living Learning School (Tonkit Cheewit Yangyuen)

BAM promotes experiential learning for students through activities related to natural and sustainable agriculture. These include growing chemical-free vegetables, mushroom cultivation, raising laying hens, and fish farming. Agricultural outputs from these activities are used in the preparation of nutritious school lunches that are sufficient, balanced, and aligned with proper nutritional principles, thereby supporting long-term health and well-being.  In addition, the project encourages students to make constructive use of their free time through hands-on agricultural activities. The knowledge gained can also be applied in their daily lives and shared with their families, supporting self-reliance and sustainable living practices. Under this initiative, the Company provides financial support to five primary schools per year, with funding of THB 100,000 per school.

โรงเรียนต้นคิด1.jpg

BAM Property Design Contest #10

BAM collaborated with the Faculty of Architecture, Art and Design, King Mongkut's Institute of Technology Ladkrabang, to organize the BAM Property Design Contest Project #10: Design and Analysis of BAM's non-performing assets. The project focused on a land plot with factory buildings located on Tiwanon Road, Bang Kraso Subdistrict, Mueang Nonthaburi District, Nonthaburi Province, with a total area of 1–3–16.30 rai. The objective of the project was to provide opportunities for students to demonstrate their knowledge, skills, and creativity in investment-oriented land design, with the aim of transforming the site into a commercial space with distinctive and innovative characteristics. The design concept was developed under the “Future & Digital AI” concept, emphasizing the creation of commercial spaces that respond to current trends and lifestyles of entrepreneurs and service users, while remaining consistent with physical, functional, and economic conditions. The proposed designs were required to be practical, appropriate in scale, form, and function, and capable of delivering the highest possible utilization value. Students whose works were selected as winners received educational scholarships, fostering a sense of pride and providing inspiration for continued academic and professional development.

Key Activities / Projects: Public Health

Medical Equipment Donation Project (13th Consecutive Year)

BAM places strong emphasis on improving people's quality of life through support for public health initiatives, recognizing healthcare as a key foundation of social well-being. The Company acknowledges the operational constraints faced by public hospitals, which often serve large numbers of patients while having limited medical equipment that may not adequately meet service demands.  Accordingly, the Company has established a policy to support and enhance the capacity of public healthcare services through its Medical Equipment Donation Project. The initiative aims to provide essential, modern, and high-quality medical equipment, as well as financial support for the construction of medical service facilities at public hospitals nationwide, with a target of supporting at least 10 hospitals per year. The Company has continuously implemented this project for 13 consecutive years, supporting a total of 155 hospitals, with cumulative contributions exceeding THB 43 million.  

Key Activities / Projects: Support for Underprivileged and Distressed Groups

The 5th Year Home & Hope Project: Housing Development for Sustainable Quality of Life

BAM has implemented various initiatives to support access to housing, including encouraging customers and debtors to obtain home ownership, providing opportunities to reclaim collateral properties, and supporting low-income individuals who lack access to formal credit sources to purchase properties at reasonable prices. Under these initiatives, installment payments are structured at levels lower than average monthly rental costs, providing an alternative approach to supporting social well-being. 
In addition, BAM recognizes the challenges faced by low-income households, vulnerable groups, such as the elderly, persons with disabilities, and underprivileged. groups, many of whom lack stable housing or live in deteriorated conditions with inadequate hygiene. These circumstances may adversely affect both physical health and psychological well-being. To address these issues and enhance quality of life within Thai society, the Company has continuously implemented the Home & Hope Project: Housing Development for the Underprivileged for Sustainable Quality of Life, now in its fifth consecutive year. The project is carried out in collaboration with the Office of the Secretary-General of the Thai Red Cross Society, as well as provincial, district, and subdistrict Red Cross chapters and local administrative organizations. The initiative focuses on identifying individuals and households facing genuine hardship, with the objective of providing concrete solutions to housing challenges and supporting the development of “stable, safe, and livable homes”. Through this approach, the project aims to enable beneficiaries to live with dignity and security, contributing to long-term and sustainable improvements in quality of life. The Company has continuously provided housing support across various regions of Thailand, as follows:
 

2025: Five houses donated in Chiang Mai, Sukhothai, Suphan Buri, Nakhon Phanom, and Chumphon Provinces.
2024: Five houses donated in Nakhon Ratchasima, Lamphun, Nakhon Si Thammarat, Chanthaburi, and Phetchaburi Provinces.
2023: Five houses donated in Samut Sakhon, Lopburi, Phitsanulok, Chaiyaphum, and Surat Thani Provinces.
2022: Five houses donated in Nonthaburi, Saraburi, Prachuap Khiri Khan, Chachoengsao, and Khon Kaen Provinces.
2021: Two houses donated in Chiang Rai and Nakhon Sawan Provinces.

Public Interest Support (Music, Religion, Arts, & Environment) Key Activities / Project

Public Interest Support (Music, Religion, Arts, & Environment) Project

BAM actively promotes, supports, and collaborates on diverse public interest projects alongside temples, schools, organizations, foundations, associations, government agencies, and local communities. These initiatives encompass music, sports, religion, arts and culture, and environmental conservation which are key drivers of community benefits and enhanced quality of life in surrounding areas.

BAM further encourages employee and stakeholder involvement in volunteer activities, positioning them as vital forces in advancing social initiatives. This engagement cultivates a culture of giving, bolsters self-esteem and social responsibility, and creates impactful opportunities to contribute to society while sustainably preserving local and hometown communities.  
 

ดนตรีกีฬาอื่นๆ2.jpg

Future Management Approach

Future Management Approach

        BAM remains committed to its mission of social responsibility through the continuous development and enhancement of social projects and activities across multiple dimensions. These initiatives include education and quality of life development projects, such as the improvement of community sports facilities, as well as public health initiatives, including the construction and renovation of medical laboratories and healthcare service facilities in hospitals. The Company also continues to support underprivileged and distressed groups through initiatives such as the Home & Hope Project: Housing Development for the Underprivileged, along with the provision of sports equipment and educational supplies to schools in need.
        In addition, BAM collaborates with relevant government agencies, including the Ministry of Social Development and Human Security, to support projects and activities that generate social value. These efforts aim to enhance the quality of life of the public, provide assistance and care for those in need, and contribute to the long-term, inclusive, and sustainable development of Thai society.

Community Engagement