Resource Management

• BAM Choice Application is a digital product and service innovation designed to support quality of life and business readiness for participation in the digital economy. The application enables debtors to access the Company's products and services easily, conveniently, and efficiently. Through the BAM Choice system, customers can make debt repayments and view payment receipts online, thereby enhancing convenience by eliminating the need to travel to BAM offices or bank branches. This digital process also contributes to the reduction of carbon dioxide (CO₂) emissions. In addition, the application allows debtors to submit requests for debt restructuring or schedule appointments for debt negotiation via mobile devices in a convenient, efficient, and secure manner. The BAM Choice Application has been developed in accordance with security standards equivalent to those applied by financial institutions and supports electronic identity verification through the Thai ID Application, a digital identification and authentication system (DOPA Digital ID) developed by the Department of Provincial Administration, Ministry of Interior, as well as identity verification through service points and applications of key partner financial institutions, namely Bank of Ayudhya Public Company Limited.

• In addition to services for non-performing loan (NPL) debtors, the BAM Choice Application also provides functions for non-performing asset (NPA) customers who wish to purchase assets or search for residential properties. This expands service channels and enhances convenience by enabling customers to browse and search BAM's second-hand properties and conduct related transactions, such as property reservations, appointment scheduling for property viewings, and installment payments. 

• The BAM Choice Application also includes a payment due notification system, which helps reduce the risk of payment default for debtors and customers. In addition, the application serves as a communication channel for BAM’s promotional campaigns, enabling debtors and customers to receive information and access BAM's services conveniently and promptly. 

• Performance outcomes of the BAM Choice Application demonstrate enhanced operational efficiency through the reduction of procedural complexity, expansion of the customer base to reach broader customer segments, and improved responsiveness to customer needs in the digital era Furthermore, by reducing the need for physical travel through mobile-based information and functionalities, the application contributes to reducing travel distances and supports the reduction of greenhouse gas emissions.

The company has implemented an initiative to reduce copying expenses, promoting a shift from traditional processes to digital workflows. This aims to enhance internal work processes for improved speed and efficiency, and to tangibly reduce paper usage. Examples include using Electronic Sign instead of paper-based signatures, employing BAMFLOW for internal document exchange, and sending documents via email.